Tuesday, September 28, 2010

Google published new SEO Starter Guide

Google published new SEO Starter Guide:

Back in Novermber 2008, Google published a 22 page SEO starter guide.Now google has updated the content and some good examples with the images. We can easily
understand the topic clearly by seeing the images. You can download the 32 page pdf document. click the below link

http://www.google.com/url?q=http%3A%2F%2Fwww.google.com%2Fwebmasters%2Fdocs%2Fsearch-engine-optimization-starter-guide.pdf

Wednesday, September 22, 2010

Clean up extra url parameters when searching Google

Chrome Browser Features:

You know when you do a Google search and get all those extra url parameters that crowd things up? “ie” and “hl” and so on? I hate that, because I often copy and email Google urls, and I try to clean up the url by removing all those extra params each time.
You can fix this annoyance in Chrome. Right-click on the address bar and select “Edit Search Engines…” (You can also edit the search engines via the Options menu.) You can either edit the Google option or add a new entry; I added a new entry. Added: you can’t edit the entry for Google, so you have to make a new entry. I set the URL field to be “{google:baseURL}search?q=%s” (without the quotes).
Now when you search for [flowers] the url is just http://www.google.com/search?q=flowers . Ah, nice clean urls in the browser bar. :)

Google Instant Search

Yesterday we introduced Google Instant, a change to make search fast and interactive by showing you results instantly as you type. With Instant we’ve turned search from a static HTML page into an AJAX application, just as we did with Google Maps and Gmail. You can learn more about Google Instant in yesterday’s blog post, but we also wanted to share a peek behind the scenes into some of the engineering challenges we faced in design and infrastructure.
The design challenge: relevant, not distracting
Our key design challenge was to make sure people would notice relevant results without being distracted. We knew it would take extensive testing to find the right design, so we ran through a sequence of prototypes, usability studies (testing with people from the community), dogfooding (testing with Google employees) and search experiments (testing with a small percentage of Google users). Some of our early prototypes weren’t perfect. For example, we tried a prototype where we waited for someone to stop typing before showing results, which did not work. We realized the experience needed to be fast to work well. We also considered other interfaces which essentially clustered results for a variety of queries based on probability.
The engineering team at work
As Google Instant neared completion, we packed the core teams into two large rooms on our main campus. We began having daily stand stand-up meetings (more than 50 people). With all that hard work behind us, we’re thrilled to see Google Instant out in the wild! But, in some ways, this is just the beginning of a new kind of “conversational” search interaction. We will continue to experiment, as we always have—and with the help of your feedback, we hope to make Instant even better over time! While it’s a big change, I personally believe that we’ll look back and wonder how search was ever any other way.
Source: http://googleblog.blogspot.com/2010/09/google-instant-behind-scenes.html

Monday, September 13, 2010

Google Considers Site Speed as Search Ranking factors:

Now, Google includes a site speed in the Search ranking Algorithm. I think
everyone know, why website speed is most important? . Nowadays, no one is ready to wait in a queue. Like that, if people type something in Google to find some information. Once they get the search results,  they may go to first result. If they think its consuming more time, immediately they will click the back button and they may go to next result. Here, we will lose our website visitors. As a SEO/Web Analyst we should work hard to increase the site speed. Some of the tools are available in online to find the site speed.
Page Speed:
http://code.google.com/speed/page-speed/
YSlow:
http://developer.yahoo.com/yslow/
It is a free tool from Yahoo that suggests way to improve website speed.
Webmaster tools:
http://www.google.com/webmasters/tools
In the Webmaster tools, Under Labs > Site Performance shows the speed of our website.

Click here to know more about Google Considers Site Speed as Search Ranking factors .